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It promoted the curated Yasss Queens! Collection.
March 23, 2026
By: Lianna Albrizio
Associate Editor
May the best woman (or fragrance) win! Fragrance subscription service Scentbird flew into the “queen” competition with a new partnership with RuPaul’s Drag Race. Featured in Season 18 of MTV’s Emmy Award-winning series RuPaul’s Drag Race, Scentbird was spotlighted in a miniature challenge that invited the queens to channel their most iconic transformations – all powered by scent. The Mini Challenge was on the heels of the curated Yasss Queens! Collection, which features scents used with...
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